Beirut-based.Handpicking the world’s most reputable music brands since 2015.
Concepts & Standards S.A.R.L. connects Lebanese artists with the brands they trust. What began with leading DJ and studio equipment now spans musical instruments too, supplied to retailers, professionals and hobbyists alike.
Who we are
Concepts & Standards S.A.R.L. holds exclusive distribution rights for 37 of the world’s most respected music brands. Our portfolio runs from DJ decks and studio monitors to synthesizers, guitars, amplifiers, drums, cymbals and all related accessories.
We act as each brand’s partner on the ground in order to help them reach new markets where we thrive. We import and hold stock, set local pricing, support a network of resellers across the country, and look after every product long after it is sold.
- Founded
- 2015
- Exclusive brands
- 37
- Offices
- Kaslik, Lebanon and Dubai, UAE
- After-sales
- Local repair and original parts
How gear reaches the stage
Manufacturers
International brands appoint us to represent them.
We import, stock, price and provide warranty.
Resellers
Stores, installers and studios buy from us.
Stage and studio
DJs, producers and musicians use the gear.
Our journey
2015
Where it started
A DJ gear store in Kaslik, built around advice, stock and after-sales service for DJs and producers.
2018
A showroom in Beirut
Our Beirut showroom brought the brands closer to the city’s artists, studios and venues.
2020
Triangle Square, Dubai
Our sister company opened in Dubai as a regional distributor, with its own operations in mainland UAE.
2024
Musical instruments
Guitars, keys, drums and percussion joined our DJ and studio lines, from Gibson and Nord to DW and LP.
2025
Our new home in Kaslik
New premises at Harbor 682 Center, ATCL Street, bringing offices, stock and service under one roof.
Service and support
Every product we distribute is supported in Lebanon, from the first sale to the last repair.
Local repairs
Our technicians repair products here, without sending them abroad.
Original spare parts
We source genuine parts directly from the manufacturer when they are needed.
Manufacturer warranty
Warranty follows each manufacturer’s own policy, handled locally by us.
Our group
Concepts & Standards trades as DJ Lab in Lebanon and works alongside its sister company in the UAE.
The name DJs and producers in Lebanon have known us by since 2015. DJ Lab is the retail & cultural arm of Concepts & Standards for B2C customers.
Our sister company in Dubai, founded in 2020. A regional distributor with its own operations in mainland UAE.
Triangle Square’s online retail brand, bringing music gear to customers across the UAE.
Brands we distribute
We hold exclusive distribution rights for every brand below. Resellers order all of them from our local stock.
DJ
Studio and recording
Synthesizers and keys
Guitars, bass and amplification
Drums and percussion
Stands, cables and accessories
Sell our brands
We work with music stores, online shops, installers and studios across Lebanon. Approved resellers get:
Local stock
Order from our warehouse in Lebanon instead of importing yourself.
Reseller pricing
Trade prices with protected margins on every brand we carry.
Warranty handled here
Faulty units are repaired or replaced through us, in Lebanon.
Training and demo support
Product training for your staff and help with in-store demos.
Get in touch
Send us a message, or apply to become a reseller. We reply within two working days.
- Address
- Harbor 682 Center, ATCL Street
Kaslik, Lebanon
Open in Maps - Phone
- +961 70 567 149 WhatsApp
- Opening hours
- Monday to Friday, 10:00 to 18:00Closed on weekends and official public holidays